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CA Sri Lanka Integrated Annual Report 2024 11

During the year, CA Sri Lanka was also ranked
by LMD as the “Most Respected Professional
Institution in Sri Lanka”, reaffirming our position While there has been notable progress
as a leader in the professional services sector, in new student registration, measures
and underscoring our unwavering commitment are being taken to increase engagement
towards excellence, integrity, and professionalism.
with students who have not continued
their professional journey due to various
Sustaining Our Service Excellence obstacles. Efforts include creating
We were persistent in maintaining service
excellence, continually exploring ways to improve awareness about available flexibilities,
the quality of service and efficiency of delivery offering additional flexible options when
to our stakeholders. Therefore, focusing on the and where possible, and providing
students, engagement initiatives were carried out career guidance for these students. This
implementing awareness campaigns on social initiative will be further strengthened
media platforms to bust the myth surrounding the during 2025.
accountancy profession. Apart from that, direct
interaction was maintained with students, through
face-to-face forums to address their queries and implement capacity-building programs for these
concerns. Through such efforts, we were able to two groups of professionals creating tailored
increase the attractiveness of the accountancy programs to address their current knowledge and
profession, discussing the profession in a positive information requirements. Consequently, several
light in an ever-evolving technology-driven programs were implemented for professional
operating landscape. accountants in practice to raise their awareness of
the Sri Lanka Standards on Quality Management
One of the key highlights was the examination (SLSQM), as effective date for the implementation
cycles that were organized for the convenience is from 1st January 2025. Likewise, in collaboration
of the students. Throughout 2024, the Institute with the Financial Intelligence Unit of Sri Lanka, the
continued to conduct on-demand online exams for Institute conducted several joint sessions on the
the first two levels providing monthly exam options role of financial professionals in the prevention of
for the students and reducing their waiting time money laundering and the financing of terrorism,
to sit for the exams. The frequent exam options thereby training industry professionals on the
were aggressively promoted during the financial significance of complying with such regulations.
year creating better awareness amongst the These awareness sessions also highlighted the
students on the flexibility of choices available to need for appropriate risk management, including
complete the CA program. With the same intent, client assessment and due diligence, both before
we upgraded the island-wide branch network on boarding and during the servicing process.
including the renovation of the Kurunegala branch
with the state of the art facilities, All branches are We are happy to see the significant increase in
equipped with the required IT infrastructure to CPD programs in 2024 totalling to 373 hours of
further support the on-demand exam process for which more than 30% (114 hours) were offered
our students. free of charge. Further strengthening our support
mechanism for the members, CA Sri Lanka also
While there has been notable progress in new reactivated the CPD Online Academy to upskill
student registration, measures are being taken to our members, who can now log in to the online
increase engagement with students who have not academy and claim CPD by referring to the
continued their professional journey due to various materials, videos uploaded and by answering
obstacles. Efforts include creating awareness relevant MCQs.
about available flexibilities, offering additional
flexible options when and where possible, and On a similar note, frequent member engagement
providing career guidance for these students. This initiatives were organized in the form of
initiative will be further strengthened during 2025. knowledge-sharing and networking events. For the
new members, the Institute plans to reintroduce a
Aligned with our member value proposition, we mentoring program to assist them in reaching their
introduced two committees: for the professional full potential by sharing knowledge and guidance
accountants in practice and the professional on core areas of importance to Chartered
accountants in business. The aim was to Accountants.