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8                                                                      CA Sri Lanka  Integrated Annual Report 2024



          CA Sri Lanka: A Resilient Brand

          of Excellence

          For over 65 years, CA Sri Lanka has been a trusted and pioneering force in the accounting and finance domain, setting benchmarks
          in professional excellence, ethics, and governance.

          The CA Sri Lanka brand is known for its continuous evolution, staying relevant to meet increasing demands of the industry while
          ensuring our members and students receive world-class education and training.


                                                 LMD ranks CA Sri Lanka as the “Most Respected Professional Institution in
                                                 Sri Lanka”
                                                 In 2024, CA Sri Lanka reaffirmed its position as a leader in the professional
                                                 services sector by being recognized as the Most Respected Professional
                                                 Institution in the country.

                                                 Sri Lanka's pioneering business magazine, LMD ranked CA Sri Lanka as the “Most
                                                 Respected Professional Institution in Sri Lanka” in its Most Respected Entities in
                                                 Sri Lanka 2024 rankings. CA Sri Lanka secured the top spot in the professional
                                                 institutions sector, with an overall ranking of 101 among esteemed organizations
          The award was presented to CA Sri Lanka President   in the nation. This prestigious recognition underscored the unwavering
          Heshana Kuruppu by LMD’s Editor-in-Chief Hiran   commitment of CA Sri Lanka towards excellence, integrity, and professionalism.
          Hewavisenti in the presence of Managing Director of
          LMD Brian Emmanuel and Vice President of CA
          Sri Lanka, Tishan Subasinghe.



                                                 CA Sri Lanka launch 65th Anniversary Logo
                                                 During the year under review, CA Sri Lanka also launched a special 65th
                                                 anniversary logo with the tagline “Lead, Thrive, Sustain”. This logo was utilized
                                                 alongside our primary logo in all our communications to commemorate our
                                                 legacy and showcase our enduring commitment to the profession and the nation.

                                                 Through multiple strategic initiatives, we have strengthened our engagement
                                                 with key stakeholders, including students, members, learning partners, and
                                                 training organizations, aimed at enhancing the value of our brand.

                                                 As we look to the future, CA Sri Lanka remains dedicated to expanding our
                                                 influence, embracing innovation, and further reinforcing our brand as the most
                                                 sought-after professional qualification for aspiring accountants and finance
                                                 professionals in Sri Lanka and beyond.
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