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30 CA Sri Lanka Integrated Annual Report 2024

CA Future Ready Strategy

Our strategy is driven by our vision to protect public interest by promoting relevance and excellence in the accounting profession
and adding value to the business and economy, with a focus on the following key areas.

Maintain Public Trust in Maintain & Enhance CA
the Finance Profession Brand and Membership Value

Supporting businesses to deliver long term Acting in public interest as a professional
sustainable economic value and organizing organization committed to the highest
thought leadership forums on future ethical and professional standards.
business needs.

F

Our R
Vision
Our O
Mission Our Strategy focus on

We contribute by N
building a strong
institution which live our
core values of Integrity, Our T
Execellence Nurturing & Core
Collaboration. Values

Promote Global Best Practices Develop a global
in Accounting, Auditing and talent pool of finance
Taxation & Governance professionals

Setting standards in financial reporting, Developing futuristic knowledge and skills
auditing and sustainability reporting and of current and future business leaders
regulating the audit profession.