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CA Sri Lanka  Integrated Annual Report 2024                                                         97








          Risk           Description                 Severity of Impact  Risk Management Measures
          Brand and      Negative media impact/           High       Proactive public relations strategies
          Reputational   including negative social media
          Risks          comments                                    Transparency and accountability in all operations
                                                                     Media communications policy.


                                                                     Regular monitoring and reporting of mainstream and
                                                                     social media.

                                                                     Research with members and other stakeholders to
                                                                     monitor perceptions and attitudes.
                         Stakeholder dissatisfaction      High       Engagement with stakeholders to address concerns .

                                                                     Continuous improvement in service delivery.

                                                                     Continue investment in activities that capitalize on our
                                                                     strong brand perception in key markets.
          Talent Risks   High employee turnover           High       Employee retention programmes and succession
                                                                     planning

                                                                     Competitive compensation and benefits packages

                                                                     Process digitalization streamlines workflows,
                                                                     enhancing efficiency and productivity
                         Inadequate Skill Sets           Medium      Continuous professional development through
                                                                     ongoing training, certifications, and opportunities
          Technology     Cybersecurity breaches           High       Implementation of robust cybersecurity measures
          Risks
                                                                     Regular security audits and updates
                         Technological advancement       Medium      Upgrading to new systems

                                                                     Strengthening the functions of IT streering
                                                                     committees

                                                                     Building a competent and reliable IT Team for the
                                                                     Institute
                         Legacy Learning  Management     Medium      IT infrastructure maintenance through regular
                         Systems                                     updates and system upkeep
          Strategic Risks  Failure to adapt to changing   High       Strategic planning and forecasting
                         market trends
                                                                     Scenario planning to anticipate market changes
          Environmental   Environmental disasters or      High       Environmental impact assessments
          Risks          pollution                                   Implementation of sustainable practices
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