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Globally renowned Martin Roll and Sam Dias to share insights on brand strategy and brand valuation at CA Sri Lanka Strategy Summit

Two globally renowned strategy specialists, Martin Roll and Sam Dias is set to take Colombo by storm at next week’s Strategy Summit organised by the Institute of Chartered Accountants of Sri Lanka (CA Sri Lanka), where they will share invaluable insights and expertise on brand strategy and brand valuation with corporate leaders, helping them redefine their organisations value and standing.

Martin Roll, is a global business strategist, senior advisor and facilitator to Fortune 500 companies, Asian firms and family-owned businesses where he advices on how to build and manage strong, global brands as well as leadership of high-performing, marketing-oriented businesses. He commands vast experience in engaging and advising clients at all management levels from business owners and C-suite leaders to functional staff across multiple industries and cultures.

Roll who is a Senior Advisor to McKinsey & Company, is a sought after keynote speaker at global conferences, an experienced conference moderator and executive workshop facilitator. He also teaches MBA, EMBA and Executive Education programs at Nanyang Business School (Singapore), and is a frequent guest lecturer at INSEAD and other global business schools.

He is also the author of global bestseller “Asian Brand Strategy” (2015), co-author of “The Future of Branding” (2016), a business columnist with INSEAD Knowledge, a prolific management writer, and a regular commentator in global media. He specializes in Branding, Marketing, Strategy, Leadership, Growth, Change & Transformations, Business Family Transition, C-level Mentoring, Business Coaching and Asia & Emerging Markets.

In a career spanning over 20 years, Sam Dias, has consulted for a wide range of Fortune 500 companies such as GSK, Vodafone, Microsoft, NatWest Bank, Toyota, Axa, Unilever, Mondelez, United Biscuits and Google. He possess a unique blend of experience covering econometric modelling, brand valuation and marketing-finance and specializes in ‘demand side management.’

Dias who serves as the Managing Consultant (UK) of Ninah, a leading marketing evaluation consultancy, is a mathematical economist by training and brings the rigours of data-driven analysis to help businesses boost profitability through top-line revenue growth.

He has written several award winning papers on measuring marketing effectiveness.  His leading edge work has been used extensively by blue chip brands to evaluate and develop strategies for growth. His innovative work with Cranfield School of Management on brand portfolio management merges marketing creativity with financial planning and lays foundations for the fast-growing discipline of marketing-finance.

Dias is a motivational speaker and brings to life on stage concepts that can be taken to the board room in a highly engaging way.

The two day strategy summit on July 26 and 27 at the Mount Lavinia Hotel, will bring together four international speakers on one stage, including Roll, Dias, and two other well-known international strategy gurus Dr. Sunil Erevelles and Omid Ghamami.

The summit which is a strictly corporate leaders’ only event will be the perfect platform for business leaders in Sri Lanka and the Asian region to redefine the Strategy of their companies to ensure long term success and sustenance.