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CA Sri Lanka Strategy Summit educates corporate leaders on the important nexus between creativity, innovation and strategy if businesses are to be successful

Success doesn’t come overnight nor does it happen by accident. To achieve success and sustainability, businesses must create, innovate, strategise and execute the plan with diligence.

Seven internationally renowned speakers on strategy walked through Sri Lankan and regional business leaders on the importance of creativity, innovation, and strategy and how leaders can strategise and execute a well thought out plan to achieve long term success, at the Strategy Summit organized by the Business School of the Institute of Chartered Accountants of Sri Lanka (CA Sri Lanka), on 29th and 30th of July 2015 at the Mount Lavinia Hotel.

Lack of innovation is perhaps the number one reason why businesses fail, said Greg Bernarda, who works with individuals, teams and organizations on strategy, creativity and innovation.“We build something that nobody wants. Even if we spend years building it, there is no point if nobody wants it,” he noted, while emphasizing on the need to understand the requir